Abdimas Awang Long

PENDAMPINGAN PENGUATAN DAYA TARIK WISATA DESA TOWALE

Maskuri Sutomo — 2024-01-15

This community service activity aims to provide strengthening and understanding of the importance of tourism villages for the community in Towale Village, Donggala Regency. In 2023, Towale Village was selected to be included in the top 75 national tourist villages at the Anugrah Desa Wisata (ADWI) organized by the Ministry of Tourism and Creative Economy (Kemenparekraf). The research methodology involved active collaboration with local stakeholders, including the village government, local entrepreneurs and the local community. The main steps included identification of existing tourism resources, SWOT analysis, and joint strategic planning to develop sustainable tourism attractions as well as monitoring and evaluation on program implementation.
The results showed great potential in developing various aspects of the tourist attraction, including natural beauty, cultural heritage, and local experiences. Through various activities, such as tourism management training, local promotion, and infrastructure development, this assistance encourages various initiatives aimed at improving the quality of the tourist experience.

PENANAMAN POHON MANGROVE SEBAGAI AKSI MEMINIMALISIR TERJADINYA BANJIR DAN MENGEMBALIKAN EKOSISTEM LAUT DI DESA PEMENANG BARAT KECEMATAN PEMENANG KABUPATEN LOMBOK UTARA

Zia Ulhaq — 2024-01-15

This activity aims to raise public awareness of the benefits of mangrove forests for the people of Teluk Kombal Hamlet. Apart from that, this activity can prevent the rate of abrasion on the coast of Teluk Kombal hamlet. This form of activity is based on a joint movement carried out by students from the Muhammadiyah University of Mataram, representatives of the village disaster agency, representatives from the sub-district head, village officials, youth and community leaders. The method used is the 500 planting awareness movement. The results of the activity have provided a positive response from the community and increased their awareness of the benefits of mangrove forests.

PENINGKATAN PENGETAHUAN PENTINGNYA SERTIFIKASI HALAL SEBAGAI STRATEGI PENINGKATAN DAYA SAING UMKM DI KABUPATEN BANJARNEGARA

M. Aris Pujiyanto — 2024-01-15

This journal discusses efforts to increase knowledge about the importance of halal certification as a strategy to improve the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Banjarnegara Regency. Halal certification is a key factor in expanding market access and increasing consumer confidence. The purpose of this study is to improve the understanding of MSME groups in Banjarnegara Regency regarding the basic concepts of halal certification, its significance in the context of business competitiveness, and its positive impact on local economic growth. The knowledge improvement method involves socialization activities and workshops directly to MSME groups. The results are expected to have a positive impact on increasing awareness and implementation of halal certification among MSMEs, which in turn will contribute to increasing the competitiveness and economic growth of Banjarnegara Regency.

STRATEGI RISET PEMASARAN PRODUK UMKM KABUPATEN KUNINGAN JAWA BARAT

Rahayu Tri Utami — 2024-01-15

The role of marketing research in marketing plans and strategies is very important through idea generation. Market research can help in creating business ideas. Especially for those who are just starting their own business, this will provide an overview of the market they will be targeting and will be a consideration in taking future steps. Apart from that, the variety of ideas to choose from is not just one business idea, from conducting market research you will get a variety of ideas to choose from. Next, you can note down several variations of existing ideas according to your interests so that they can then become alternative choices. One of the obstacles often encountered in developing a business is difficulty developing a concept. With marketing research, you can obtain a variety of information and data that can be used as an option for creating a business plan. Another thing that is no less important is that through marketing research you will be presented with a variety of the latest trends. This is quite important considering that market conditions move quite quickly from time to time. By following existing trends, you will obtain a variety of information that can be taken into consideration when implementing the next marketing strategy. Marketing research can also play a role in product development. Changing market conditions in terms of tastes and trends must be followed by product development through market research. The role of market research which is no less important is to test the market or market research can be used as an experiment to see whether the results of existing research are in line with the desired expectations so that it will ultimately lead to commercialization or the creation of sales. The things described above have not currently been carried out in a structured manner for MSMEs in Kuningan Regency, so that the products produced have relatively not experienced significant growth either in terms of the number of sales or product variants produced.

CAPACITY BUILDING UNTUK UMKM NAIK KELAS

Badriyah — 2024-01-15

This positive trend needs to continue to maintain its growth so that the MSME sector on a large scale is able to overcome the problem of unemployment in Indonesia. MSMEs are part of the independent Indonesian economy and have great potential to improve people's welfare seen from the three roles of MSMEs in the Indonesian economy, including a means of equalizing the economic level of the small people, a means of alleviating poverty and a means of earning foreign exchange for the country. MSME business with small capital is possible for anyone to do. MSME businesses must develop and be known by the wider community, so that their products can be known and consumed by the wider community. MSME branding aims to involve creating and maintaining a strong and positive brand image in the eyes of consumers. Branding is an effort to build an identity that differentiates a product or service from its competitors. The government is committed to increasing the contribution of micro, small and medium enterprises to the economy. However, the results of various MSME empowerment programs that have been implemented by Ministries and Institutions have not been optimal. Therefore, synchronization and harmonization of MSME empowerment programs is needed to increase the effectiveness of program implementation, so that it can increase the contribution of MSMEs to the economy. Through a community service program called "Capacity Building for MSMEs to Upgrade" the aim is not only to help accelerate national economic growth, but as an effort to empower micro businesses to move up to the scale of small businesses which need to be managed in a more targeted and measurable manner. The program is carried out by providing various materials needed to support the empowerment of MSMEs to advance to class.

RE-DESIGN APLIKASI KNOWLEDGE MANAGEMENT SYSTEM BERBASIS SITUS WEB PADA ASOSIASI DOSEN INTEGRATOR DESA DENGAN DESIGN THINKING

Arman Hakim Nasution — 2024-01-16

One of the administrative services commonly carried out by lecturer associations is the announcement of scientific collaboration activities between members. At the Association of Village Integrator Lecturers (ADIDES), until now, the process for submitting scientific collaboration activities between members is still done manually. This manual approach, although effective, requires more time because it involves manual confirmation and input by the website administrator for each announcement of scientific collaboration activities. Therefore, in the latest Community Service (PKM) activity, a website-based Knowledge Management System (KMS) application was designed, allowing each association member to add activities and collaborate independently. It is hoped that this website-based KMS application can become a means of communication and information dissemination between association members and the general public who are interested in the scientific collaboration programs offered by ADIDES. This website-based KMS ADIDES redesign uses a design thinking framework. The design thinking method includes five stages, namely empathize, define, generate ideas, create a prototype, and test. The use of a design thinking framework is expected to produce designs that are superior to previous sites. The results of the SUS (System Usability Scale) test on the KMS design based on the ADIDES website show that the design is well received by users and can be used more widely.

PENGEMASAN DAN MEKANISME PENGURUSAN IZIN P-IRT UNTUK MENINGKATKAN HARGA JUAL SAGU DI DUSUN BANGKO HALMAHERA BARAT

Mila Fatmawati — 2024-01-17

Tujuan kegiatan pengabdian di Dusun Bangkok Halmahera Barat adalah untuk meningkatkan nilai jual sagu di pasaran dengan mengadakan pelatihan pengemasan dan perizinan untuk bisa mencapai pasar yang luas di Masyarakat. Dengan melaksanakan kegiatan pelatihan tentang pemasaran dan mekanisme izin p-irt. Metode yang digunakan dalam pelaksanaan pemberdayaan usaha ekonomi Masyarakat di Desa Bangkok Kabupaten Halmahera Barat, yaitu (1) Diskusi awal; (2) Kunjungan lokasi; (3) Penyusunan materi; dan (4) Pelaksanaan kegiatan. Hasil yang dicapai dalam pelaksanaan pemberdayaan usaha ekonomi masyarakat pada Desa Bangkok Kabupaten Halmahera Barat, yaitu (1) Peningkatan produktivitas usaha ekonomi masyarakat dan sebagai solusi untuk mengurangi angka pengangguran dan kemiskinan; dan (2) Pengembangan usaha ekonomi masyarakat yang terintegrasi dengan pengembangan potensi pertanian. Indeks kinerja utama (IKU) yang ingin dicapai, antara lain: (1) Peningkatan produktivitas usaha ekonomi dan pendapatan masyarakat; dan (2) Penguasaan teknologi oleh Mitra dalam mendukung tata kelola dan pemasaran produk.