ELECTIONS AND THE DIGITAL CAMPAIGN CODE OF ETHICS: EFFORTS TO CREATE A CAMPAIGN BASED ON DIGNIFIED JUSTICE
Abstract
Elections, as a cornerstone of democracy, are encountering unprecedented challenges in maintaining ethical standards and justice values, primarily due to the surge in digital campaigning. Ethical concerns arising from the unregulated use of digital campaign media underscore the urgent need to formulate and implement a Digital Campaign Code of Ethics. This code is envisioned as a guide to integrity for political communicators in the digital space. The research explores the imperative nature of establishing a digital campaign code of ethics to foster responsible election campaigns reflective of justice and dignity. It also seeks to identify challenges and obstacles associated with its implementation. Using a legislative and conceptual approach, this normative legal research scrutinizes regulations related to elections and campaigns, reviewing legal doctrines and principles pertinent to forming a digital campaign code of ethics. Primary and secondary legal materials are collected, analyzed descriptively and analytically, and formulated into logical arguments to address legal issues. The findings emphasize the critical urgency of a digital campaign code of ethics in realizing responsible election campaigns aligned with justice and dignity. The prevalence of digital media and social networks as primary campaign channels heightens the risk of these campaigns becoming tools to advance specific interests without considering justice. The code of ethics is deemed essential to provide legal certainty, delineate ethical boundaries, and prevent the misuse of digital media. Additionally, it guides campaign participants to engage in political competition with integrity and dignity. However, the challenges associated with implementing digital ethics codes are complex. Control over ethical standards is challenging due to the swift dissemination of campaign content, delayed oversight and sanctions, and social media's vulnerability to misinformation and personal attacks. Active cooperation among authorities, election organizers, and social media platforms is crucial for effective monitoring and response to digital campaign content that violates ethical standards.
Downloads
References
Ahmad Junaidi, Eko Hari Susanto, Riris Loisa, C. A. N., Ade Muana Husniati, Vani Dias Adiprabwo, B. W. A., Ponco Budi Sulistyo, Muhamad Tabri, Diana Gustinawati, C. F., Siti Mawadati, Anton Yudhana, M. Nastain, Martriana PS., F. A., Eko Harry Susanto, Yuniar, Ageng Rara Cindoswari, R. A., Dwi Pela Agustina, Fajar Dwi Putra, Safrudiningsih, Sarkawi, S., Hamida Syari Harahap, Zulhefi , Heri Budianto, A. O. W., Rosalia Prismarini Nurdiarti, G. G. S., & Didik Haryadi Santoso, R. D. L. (2018). Media dan Komunikasi Politik (Potret Demokrasi di Indonesia dalam Perspektif Komunikasi Politik). Mbridge Press.
Anggara, S. (2015). Sistem Politik Indonesia. In Sistem Politik Indonesia (pp. 22–24). CV Pustaka Setia.
Ardha, B. (2014). Social Media Sebagai Media Kampanye Partai Politik 2014 di Indonesia. Jurnal Visi Komunikasi, 13(1).
Cahyono, A., Iftitah, Anik., Rizki Hidayatullah, A., Yuliastuti, E., & Susetiyo, W. (2023). Analisis Kritis terhadap Penerapan Presidential Threshold dalam Pemilihan Umum 2024: Perspektif Hukum Normatif di Indonesia. Jurnal Supremasi, 13(2). https://doi.org/https://doi.org/10.35457/supremasi.v13i2.3041
Christiany Juditha, K. M. B., Lidwina Mutia Sadasri, R. P. N., Arif Kusumawardhani, Rani Dwi Lestari, A. W., Primada Qurrota Ayun, R. D., & M. Nastain, D. H. S. (2018). New Media & Komunikasi Politik (Telaah Kontestasi Politik dalam Ruang New Media). Mbridge Press.
Dwitama, M. I., Hakiki, F. A., Sulastri, E., Usni, U., & Gunanto, D. (2022). Media Sosial dan Pengaruhnya Terhadap Partisipasi Politik Masyarakat di Pilkada 2020 Tangerang Selatan. Independen: Jurnal Politik Indonesia Dan Global, 3(1), 53. https://doi.org/10.24853/independen.3.1.53-66
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Dyah, O, S., & A’an, E. (2015). Penelitian Hukum (Legal Research): Upaya Mewujudkan Hukum Yang Pasti dan Berkeadilan. Sinar Grafika.
Fahrudin, A., & Billah, S. A. (2023). Modeling Manajemen Informasi dan Verifikasi Berita Menjelang Pemilu dan Pemilihan 2024: Sebuah Studi Preliminary tentang Upaya Mencegah Black Campaign dan Hoax. Electoral Governance Jurnal Tata Kelola Pemilu Indonesia, 4(2). https://doi.org/https://doi.org/10.46874/tkp.v4i2.672
Hutapea, B. (2015). Dinamika Hukum Pemilihan Kepala Daerah di Indonesia. Jurnal Rechts Vinding: Media Pembinaan Hukum Nasional, 4(1). https://doi.org/http://dx.doi.org/10.33331/rechtsvinding.v4i1.136
Iftitah, A. (Ed.). (2023a). Hukum Pemilu di Indonesia (Mei 2023). Sada Kurnia Pustaka.
Iftitah, A. (Ed.). (2023b). Hukum Tata Negara. Sada Kurnia Pustaka. https://books.google.com/books?hl=id&lr=&id=4LTSEAAAQBAJ&oi=fnd&pg=PA1&ots=Z53SXQeJx_&sig=kO9QBc7siSbkWjusxRIOXYSsCoM
Iftitah, A. (Ed.). (2023c). Metode Penelitian Hukum (Mei 2023). Sada Kurnia Pustaka.
Ismail. (2017). Etika Pemerintahan: Norma, Konsep dan Praktek Etika Pemerintahan Bagi Penyelenggara Pelayanan Pemerintahan. Lintang Rasi Aksara Books.
Juwandi, R., Nurwahid, Y., & Lestari, A. (2019). Media Sosial Sebagai Sarana Pendidikan Politik Untuk Mengembangkan Literasi Digital Warga Negara. Prosiding Seminar Nasional Pendidikan FKIP Untirta, 2(1).
Labolo, M. (2016). Etika Pemerintahan. Institut Pemerintahan dalam Negeri.
Latif, A. (2010). Jaminan UUD 1945 dalam Proses Hukum Yang Adil. Jurnal Wacana Hukum Dan Konstitusi, 7(1).
Marzuki, P. M. (2021). Penelitian Hukum: Edisi Revisi. Kencana.
Monggilo, Z. M. Z., Wedhaswary, I. D., Arifin, S., & Manan, N. (2023). Gangguan Informasi, Pemilu, dan Demokrasi: Panduan bagi Jurnalis dan Pemeriksa Fakta. Aliansi Jurnalis Independen (AJI) Indonesia.
Permana, B. M. (2023). Tata Kelola Pengawasan Kampanye Pemilu Tahun 2024 oleh Bawaslu Provinsi Lampung. Universitas Lampung.
Ramadhanil, F., Junaidi, V., & Ibrohim. (2015). Desain Partisipasi Masyarakat dalam Pemantauan Pemilu. Perkumpulan untuk Pemilu dan Demokrasi (Perludem).
Roziqin, Susiswo, & Rusidanto, W. J. (2023). Pendekatan Konseptual Antara Prosedural dan Substantif dalam Penyelenggaraan Pemilihan Umum. Jurnal De Facto, 10(1). https://doi.org/https://doi.org/10.36277/jurnaldefacto.v10i1.154
Samsuri, B. N. (2013). Pers Berkualitas, Masyarakat Cerdas. Dewan Pers, 1–345.
Sekretariat Jenderal Komisi Yudisial Republik Indonesia. (2019). Memperkuat Peradaban Hukum dan Ketatanegaraan Indonesia. Komisi Yudisial Republik Indonesia.
Silitonga, N., & Roring, F. P. (2023). Politik Digital: Strategi Politik Elektoral Partai Politik dalam Kampanye Pemilu Presiden. Jurnal Communitarian, 4(2). https://doi.org/http://dx.doi.org/10.56985/jc.v4i2.319
Sonata, D. L. (n.d.). Metode Penelitian Hukum Normatif dan Empiris: Karakteristik Khas dari Metode Meneliti Hukum. Fiat Justicia Jurnal Ilmu Hukum, Volume 8(1).
Tabroni, R. (2012). Etika Komunikasi Politik dalam Ruang Media Massa. Jurnal Ilmu Komunikasi, 10(2). https://doi.org/https://doi.org/10.31315/jik.v10i2.122
Tampubolon, H. (2014). Strategi Manajemen Sumber Daya Manusia dan Perannya dalam Pengembangan Keunggulan Bersaing.
Yudiana, T. C., Hasri Nabila, C., & Billiam, . (2022). E-Voting dengan Electronic Voting Machine dan Fingerprint One-Detect Verification sebagai Katalisator Modernisasi Pemilu di Indonesia. Jurnal Supremasi, 12(1). https://doi.org/https://doi.org/10.35457/supremasi.v12i1.1641
Copyright (c) 2023 Askari Razak, Fakhry Amin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
