DAMPAK SERTIFIKASI DAN LABELISASI HALAL TERHADAP PENJUALAN MIE SAMYANG MENURUT UNDANG-UNDANG JAMINAN PRODUK HALAL

Ardelia Lananda; Leny Megawati

doi:10.56301/juris.v9i1.1529

Ardelia Lananda Fakultas Hukum Universitas Suryakancana, Cianjur, Indonesia
Leny Megawati Fakultas Hukum Universitas Suryakancana, Cianjur, Indonesia

DOI: https://doi.org/10.56301/juris.v9i1.1529

Keywords: Legal Certainty, Halal Labeling, Samyang Noodles, Halal Certification, Law

Abstract

Certification and labeling are two different processes, but they are interrelated. Halal certification is a verification process to obtain recognition from an official institution, while a halal label is a symbol that is included on the product packaging as proof that the product has obtained halal certification. The implementation of halal certification and labeling in the food industry in Indonesia is an obligation that must be complied with by every business actor. This is stated in Law Number 33 of 2014 concerning Halal Product Assurance. The purpose of this study is to analyze in more depth the Implementation of Halal Certification Submission Regulations on Samyang Noodle Products and to identify the Influence of Halal Certification and Labeling on Consumer Trust in Selling Samyang Noodles According to the Halal Product Assurance Law. The method used in this study is the normative legal research method. This research method is carried out by examining problems and processing data obtained from legal regulations in accordance with existing regulations and rules or norms as the basis for research. The results of the study indicate that the implementation of halal certification and labeling has a significant impact on the sale of Samyang noodle products. Before obtaining halal certification and labeling, Samyang noodle products experienced a 30% decline in demand due to concerns among Muslims regarding their halal status. However, after obtaining halal certification and labeling from the Indonesian Ulema Council (MUI), sales of Samyang noodle products increased again due to legal certainty and consumer trust.

Downloads

Download data is not yet available.

References

Admin Badan Penyelenggara Jaminan Produk Halal. (2024). Kepala BPJPH: Kewajiban Sertifikasi Halal Untuk Perlindungan Konsumen dan Kemudahan Pelaku Usaha. Badan Penyelenggara Jaminan Produk Halal. Jakarta Timur. Retrieved from https://bpjph.halal.go.id/detail/kepala-bpjph-kewajiban-sertifikasi-halal-untuk-perlindungan-konsumen-dan-kemudahan-pelaku-usaha

Admin LPH USK. (2023). Mekanisme Sertifikasi Halal Produk Makanan dan Minuman. Lembaga Pemeriksa Halal Universitas Syiah Kuala. Banda Aceh. Retrieved from https://lph.usk.ac.id/?page_id=1492

Agusta, P., & Magdalena, M. (2023). Pengaruh Desain Produk, Harga Dan Labelisasi Halal Terhadap Keputusan Pembelian Mie Samyang Masyarakat Bidar Alam Solok Selatan. SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen, 1(2), 105–129.

Aisi, S. R. (2023). Analisis Keberhasilan Produk Makanan Halal: Dinamika Sertifikasi Halal Produk Samyang Di Indonesia. Journal of Halal Industry Studies, 2(1), 11–19.

Bawole, H. (2021). Perlindungan Hukum Bagi Korban Dalam Sistem Peradilan Pidana. Lex Et Societas, IX(3), 16–24.

Chairunnisyah, S. (2017). Peran Majelis Ulama Indonesia Dalam Menerbitkan Sertifikat Halal Pada Produk Makanan Dan Kosmetika. Jurnal EduTech, 3(2), 64–75.

David Tan. (2021). Metode penelitian Hukum: Mengupas Dan Mengulas Metodologi Dalam Menyelenggarakan Penelitian Hukum. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 8(8), 2463–2478.

Fajaruddin. (2018). Efektivitas Undang-Undang Nomor 33 Tahun 2014 Tentang Jaminan Produk Halal Dalam Perlindungan Konsumen. DE LEGA LATA: Jurnal Ilmu Hukum, 3(2), 204–216.

Fariana, A., & Fikri, A. L. R. (2022). Antara Label Halal Dengan Keputusan Pembelian Dalam Perspektif Hukum Ekonomi Syariah. Tafaqquh: Jurnal Hukum Ekonomi Syariah Dan Ahwal Syahsyiah, 7(1), 1–15.

Fauziah, D. R. (2021). Analisis Implementasi Jaminan Produk Halal Terhadap Pelaku UMKM. Aksioma Al-Musaqoh: Journal Of Islamic Economics and Business studies, 4(2), 99–112.

Fitri, Z. E., & Jumiono, A. (2021). Sertifikasi Halal Produk Olahan Pangan. Jurnal Ilmiah Pangan Halal, 3(2), 1–7.

Lestari, P. I., & Supriyanto, A. (2022). Keputusan Pembelian Mi Samyang Pada Generasi Z: Ditinjau dari Labelisasi Halal, Halal Awareness, Harga, dan Promosi. Journal of Current Research in Business and Economics, 01(02), 12–22.

Mulyono, A., & Hidayat, Y. R. (2022). Implementasi Kebijakan Sertifikasi Halal Di Indonesia. Res Publica: Journal of Social Policy Issues, 1(1), 1–10.

Nanda, K. F., & Ikawati, R. (2020). Hubungan Persepsi Label Halal MUI Terhadap Minat Beli Produk Makanan Pada Mahasiswa Fakultas Ilmu Kesehatan Universitas Muhammadiyah Surakarta. Journal of Food and Culinary, 3(1), 1–9.

Nasori, N., Puspitasari, N., Saifuddin, S., Gunawan, S., Mashuri, M., & Rubiyanto, A. (2024). Proses Sertifikasi Halal Self Declare di Sentra Wisata Kuliner Convention Hall Surabaya dan UMKM di Wilayah Benowo Surabaya: Studi Perbandingan. Sewagati: Jurnal Pengabdian Kepada Masyarakat, 8(1), 1157–1163.

Nugraha, R., Mawardi, M. kholid, & Bafadhal, A. S. (2017). Pengaruh Labelisasi Halal Terhadap Minat Beli Konsumen (Survei Pada Mahasiswa Muslim Konsumen Mie Samyang Berlogo Halal Korean Muslim Federation di Kota Malang). Jurnal Administrasi Bisnis (JAB), 50(5), 113–120.

Nur, F. (2021). Jaminan Produk Halal Di Indonesia Terhadap Konsumen Muslim. Jurnal Likuid, 1(01), 44–54.

Permata, A. R. E. (2019). Harapan dan Realitas Implementasi Regulasi Jaminan Produk Halal Di Indonesia. Dinar: Jurnal Ekonomi dan Keuangan Islam, 6(2), 1–10.

Pradnyaning Putri, N. M. N., & Mayasari, I. D. A. D. (2022). Perlindungan Hukum Bagi Konsumen Dalam Jual Beli Barang Bekas (Preloved) Melalui E-Commerce. Jurnal Kertha Semaya, 10(5), 1169–1180.

Sari, I. P. (2022). Keabsahan Perjanjian Kontrak Elektronik Dalam Transaksi E- Commerce Di Tinjau Dari Hukum Perdata. Jurnal Al-Wasath, 3(2), 105–112.

Sri, K., & Jalil, A. (2019). Pengaruh Sertifikasi Halal Terhadap Minat Masyarakat Membeli Produk Makanan Berlabel Halal Di Kuala Tungkal. Al-Mizan : Jurnal Ekonomi Syariah, 2(1), 21–43.

Sudjana. (2020). Pelindungan Konsumen Terhadap Jaminan Produk Halal Dalam Perspektif Sistem Hukum. Jurnal Hukum Ekonomi Syariah, 4(1), 32–53.

Trihandani, N. K. Y. (2024). Negara dengan Konsumsi Mi Instan Terbanyak di Dunia, Indonesia Peringkat 2! GoodStats. Retrieved April 18, 2025, from https://goodstats.id/article/konsumsi-mi-instan-terbanyak-di-dunia-indonesia-peringkat-2-dTqXL